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How to Start a Beauty Salon Business

If you have a beautician license and an entrepreneurial spirit, you may want to consider opening your own beauty salon business. Unlike other business ventures that can carry a high degree of risk, opening your own beauty salon business is a relatively safe and oftentimes profitable business venture. Why? Because people always need haircuts. Additionally, more and more people are willing to spend money on hair and beauty services in order to look their best.
In fact, even during times of economic downturn, the beauty industry continues to grow. That’s because while people are willing to give up on many of life’s little luxuries, they’re not willing to give up their regular hair and beauty routines.

Getting Your Beautician License

Before you learn how to start a beauty salon, you need to earn a beautician license. Aspiring beauticians must attend a licensed cosmetology school, earn a certificate of completion and successfully pass a licensing exam to earn a beautician license. When comparing schools, look for an institution that offers plenty of hands-on training, clinical experience and externship opportunities, all important characteristics that will help you prepare for your beautician license and train for your new career. And remember, you must graduate from a school that is licensed by the state to be eligible for your beautician license. If you have any questions, you can contact your state’s cosmetology licensing commission.

How to Start a Beauty Salon

Once you’ve earned your beautician license, it’s time to start thinking about how to start a beauty salon. First, you’ll want to develop a comprehensive business plan which outlines your operating costs, startup costs, advertising needs, staff requirements and marketing strategy. This process is important because it will help you understand how much money you’ll have to spend on a rental unit to operate your beauty salon business.
With your budget in place, then you can begin looking at rental units. Ideally, you should be looking for a place that is easily accessible, has a high level of visibility and is located in a safe, well-lit area. Generally speaking, strip malls and stand-alone units in high-traffic areas make great locations for beauty salons.
Once you’ve secured your location, you can go ahead and register your beauty salon business with the town or city you’re doing business in. You’ll also want to get a sales tax ID for the purpose of getting wholesale beauty salon products – a cheaper alternative to paying retail.

Getting Clients

Now that you’ve earned your beautician license and started your beauty salon business, it’s time to get customers. Attracting customers to your business location will hinge on a few factors: the prices you set, the services you offer, your hours of operation and the quality of your services.
While quality of service is always important, when considering the other factors, you’ll want to learn as much about the area demographics as possible. In wealthy suburbs, for example, high-end skin and massage services might be very attractive to prospective customers, while a small town or working class neighborhood will appreciate quality, budget-friendly hair services. If you aren’t sure about the demographics in your area, contact the local Chamber of Commerce or Economics Department for local data. This information is also important, as it will affect your overall marketing and advertising strategies for drawing in local customers and creating a regular client pool.

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